The world is wired—or rather wireless—and most people who travel today have a Smartphone. Up unto this point a hotel’s digital strategy has been about properties and services. Gen X, Gen Y and a large portion of baby boomers expect more and want everything in seconds—their preferred interaction tool being the handheld computer in their pocket or purse. Large hotel chains have been testing the market with bespoke versions of hotel concierge apps with great success. There is a major opportunity for hotels to offer more personalized service to guests through the use of hotel concierge apps.
THE CASE FOR THIRD PARTY APPS VS. BESPOKE HOTEL CONCIERGE APPS
While large hotels chains have the technology infrastructure to develop their own hotel concierge apps, most would find working with a third party vendor more fitting to meeting their needs and the needs of their guests. Clientry Concierge has developed a hotel concierge app suited for the most discerning hotels—and it is ‘white label’ which means that you have full branding control—color palettes and imagery are as easy as one two three.
The challenges of developing a bespoke hotel concierge app range from integration to the hotel software systems, staying current with competitive feature offerings, maintaining the app through the progression of mobile operating system upgrades and the cost of ongoing support.
Large hotel chains down to boutique hotels are assessing and/or reassessing the value of working with third party vendors. Clientry Concierge, experts in mobile concierge app development for the hotel industry, is a logical choice when considering a hotel concierge app. And, why not—with software licensing prices starting at $5,000.00—maintenance one fifth the cost of bespoke hotel concierge apps and support provided by experts, it makes perfect sense.
SMS IS GREAT – CLIENTRY CONCIERGE HOTEL CONCIERGE APPS ARE BETTER
SMS, once thought to be a great solution for improving guest services only because it was so much less expensive than building a hotel concierge app from scratch is now challenged by Clientry Concierge. SMS is a lowest common denominator technology as texting has become popular around the world. If you look at the statistics for Smartphone user preferences, people prefer using apps for their interaction needs. The cost factor has been removed by Clientry Concierge so why wait? Call us today—we will work with you to understand your specific needs and quote you a price—a price we are sure you will find more than reasonable.